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Performance Marketing

IRPUB Agency

Performance Marketing

Performance-based marketing with IRPUB is essential for companies seeking to optimize their online advertising efforts and drive tangible results that are based on KPIs (Key Performance Indicators) that make sense in the Investor Relations Industry. Here are four key reasons why this service is of utmost importance for IR Marketers:

Cost-Efficient Campaigns: Performance marketing emphasizes cost-efficiency by focusing on measurable outcomes. IRPUB’s expertise in performance marketing ensures that your advertising budget is allocated to reach users who are more likely to engage & convert, maximizing your ROI.

Improved Conversion Rates: Our strategies are designed to engage users who have shown interest in your Company but haven’t yet made the decision to invest. This approach often results in higher conversion rates, as you’re targeting a warm audience that has taken some sort of engaged action (click-conversion to lead, etc), and is closer to making a decision.

Data-Driven Insights: IRPUB provides detailed data and analytics on campaign performance. These insights help you understand user behavior, refine ad creatives, and make data-driven decisions to continually optimize your marketing efforts.

Quantifying your Budgets: Performance marketing provides PubCo’s and Private companies the ability to assess true KPIs in the world of IR Marketing. Traditional methods are based on casting a wide net or the use of “native” advertising.  IRPub takes the approach of quantifying your spending in the form of Investor Actions: Clicks – Leads – Email Follow-up – SMS – Phone Calls & more…

 

Data-Driven Insights: IRPUB provides detailed data and analytics on campaign performance. These insights help you understand user behavior, refine ad creatives, and make data-driven decisions to continually optimize your marketing efforts.

Quantifying your Budgets: Performance marketing provides PubCo’s and Private companies the ability to assess true KPIs in the world of IR Marketing. Traditional methods are based on casting a wide net or the use of “native” advertising.  IRPub takes the approach of quantifying your spending in the form of Investor Actions: Clicks – Leads – Email Follow-up – SMS – Phone Calls & more…

In summary, Performance marketing with IRPUB empowers companies to maximize their advertising budget, improve conversion rates, leverage data-driven insights, and deliver a personalized customer experience—all of which are crucial for achieving tangible and cost-effective marketing results. 

Our goal is to provide our clients with something tangible when the campaign has completed…all too often clients are left watching the market go up and down with no true assessment as to why – our campaigns clarify the potential reasons and leave all our clients with a database of potential Investors.

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Years in Business

Brands we worked for

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Why brands chooseIRPUB

Partnering with IRPUB has been a game-changer for our business. Their lead generation services have significantly boosted our investor outreach programs and market awareness among the retail investor audience. Their expertise in guiding our email list building efforts, technology integrations and overall digital marketing strategy has resulted in significant multiples of market activity prior to engaging with them. I also love that Paul is available almost 24/7 to answer any questions I have.

Ryan King

Calibre Mining

IRPUB’s deep understanding of the Financial Publishing world, combined with their experience in the Retail Investor Market is rare to find. Their tailored digital marketing strategies have been instrumental in driving our business growth. Whether we are trying to build our Email Database, or simply expanding the digital reach for our public company clients, Paul has delivered each and every time.”

Michael Scott & Andrew Rudensky

Global Investment Daily